Company News

Launch Week Recap: Celebrating 1 year of Pearset

Here's a wrap-up of our first-ever launch week at Pearset, where we launched Pearset Conversions, Webhooks, and our new About page.

Launch Week Recap: Celebrating 1 year of Pearset

Today marks the end of our first-ever launch week at Pearset.

We launched 3 big announcements this week:

Here's a recap of each day:

Day 1: Introducing Pearset Conversions

On Tuesday, we launched Pearset Conversions.

With Pearset Conversions, you can understand exactly how your marketing spend is converting to revenue with Pearset's powerful attribution infrastructure.

We're reimagining the role of links from being a simple "resource locator" (URL), to a full attribution engine – visualizing the user journey from the first click to conversion.

You can learn more about how Pearset Conversions works, or get started by diving into the quickstart guide.

Day 2: Introducing Webhooks

This week, we also launched real-time webhooks for Pearset.

Webhooks are a powerful way to connect Pearset with your data stack and workflows. Here's an interactive example of how webhooks work:

PearsetPearset
Link clicked
twilio
framer
superhuman
buffer
polymarket
perplexity

We also launched native integrations with Segment, Slack, and Zapier, as well as an Events Log feature for you to view all events sent to your webhook receiver endpoint in real time.

Learn more about how webhooks work.

Day 3: Unveiling our new About page

On Thursday, we unveiled our new About page, where you can learn more about our company vision, values, team, and investors.

We were also featured on TechCrunch, where we shared about Pearset's origin story and our vision to build the modern link attribution platform.

Celebrating 1 year of Pearset

Today is also the 1-year mark since Pearset started as a company.

Since then, we've reached several exciting milestones:

  • 900+ paying customers
  • 1,000,000+ links created
  • 150,000,000+ clicks tracked
  • 5,500+ domains added
  • 70,000+ users

We're excited to take this to the next level in 2025, with a focus on the following areas:

  1. Deep links: Extend Pearset's conversion tracking feature to the mobile app ecosystem for you to track app installs, in-app purchases, and more.
  2. More integrations: Create a robust ecosystem of integrations with platforms like Buffer, Hubspot, Adobe Marketo, and more.
  3. Link in bio: Building the best-in-class link in bio solution.
  4. Reliability and security: 99.99%+ uptime, HIPAA compliance, and more.

Thank you for being a part of our journey!

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